Delivering engaging and measurable experiences that forge lasting connections with shoppers.

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“Our aim is to continue to reinforce Superdrug as the hub and inspiration of the world of beauty. Superdrug Experience is our way of bringing your products to life in store with a managed brand activation service, including store takeovers, experiential events and supporting blogger meet and greets.

Run through one award-winning Brand Experience Agency, N2O, Superdrug Experience enables us to build real and relevant experiences that engage our customers and showcase your brand and product range”

Simon Comins
Chief Commercial Officer

In-store Activations

Accredited and profiled Brand Ambassadors promoting your brand and connecting with Superdrug customers.

Product trials resulting in on-the-day and repeat purchases.
Let your products do the talking.
In-store Theatre
Reinforce your brand’s values with a deeper level of brand engagement and customer participation.
Active Selling
Drive incremental sales with accredited and highly trained Brand Ambassadors.
Empower your brand through strategic partnerships with influencers.

In-store Experiential

Build lasting connections between the consumer and your brand with relevant, engaging and shareable brand experiences that deliver organic reach, brand loyalty and advocacy.

Case studies


Put your brand front and centre with a Superdrug store takeover. Drive sales by maximising your in-store and on-the-street visibility for an entire Event Period –that’s 30 days!

Case studies

Window displays

Take your brand’s presence on the high street to the next level with a bespoke, three-dimensional window display.

Case studies

Social & Influencer Marketing

Our award-winning social team will help win fans for your brand using consumer, market and brand insights. Build brand love and awareness with bespoke experiences that set the trends.

Social influencer and celebrity appearances, large-scale experiences, PR events –the sky’s the limit!
Case studies
Strategy & planning
Insight-led Creative
Campaign Management
Talent Management
Social media marketing
Production and logistics