Case study

Superdrag

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Challenge

To raise awareness of the charity Switchboard LGBT+ Helpline and bring to life the ‘United we Stand’ sentiment at Manchester and Brighton Pride.

Activation

Several brands came together to celebrate Pride in Manchester and Brighton. 

Performances from two Drag Queens.oComplimentary Pride-inspired makeovers and nail art.

BAs communicated key messages and awareness of the charity whilst showcasing a range of limited-edition Pride products.

Insight

A multi-brand experience would create a fun and engaging event for customers and bring to life the ‘United we Stand’ sentiment. 

Perfect opportunity to communicate messages about the charity as well as sampling a range of relevant products.

5770
Customers approached
444
Customers engaged
2
Pride events

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