Promote the new Enchant Layering Lab body mist fragrance and educate shoppers on how to layer the fragrances.

Two live days in six Superdrug stores.

Pop-up display tables with stand banners near the store entrances.

Brand Ambassadors educating key messaging.oDemoing products from the Layering Lab range.

BAs highlighted the Star Buy half-price promotion to boost on-the-spot purchases.

Product personalisation, paired with a target market of females aged 16+.

Cruelty-free consumer trend to increase brand love.

Disrupting the consumer shopping journey.