Case study

TRESemmé x Alesha Dixon

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To promote TRESemmé’s One Minute WoW product with their brand ambassador Alesha Dixon. Educating guests on the range of products and how they can benefit them.


Attendees were guided in small groups of four down the haircare aisle to the TRESemméproducts.

Brand Ambassadors advised on which product would suit their hair type. 

Groups guided to a Meet and Greet area to meet Alesha Dixon and have a photo with her. 

Customers purchased products at the till where they received goodie bags of TRESemmé products.


Entice shoppers to the stand with a bold disruptive design and unique experience.

Create a sense of exclusivity with the opportunity to meet Alesha Dixon. 

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