To create glamourous window takeovers to bring the premium fragrance category to life and disrupt shoppers as they passed by.

Designed site-specific displays for 13 stores over 28 days in the lead-up to Christmas. 

Using signature Superdrug pink to pop against the typical Christmas colours.oDisplays enticed shoppers to explore fragrance gifts with a “Go on then, it’s Christmas” CTA. 

Furthered this with the illusion of depth created by the bauble frame, drawing the eye into the store.

Capture consumers' attention in the oversaturated Christmas high street.

Create impactful 3D display, providing a wow-factor window to stand out amongst other high street stores.