Promote awareness and boost sales of Maybelline NY's new Cosmic Black edition of their bestselling Lash Sensational Sky High mascara with full store takeovers. 

Full store takeover in three “gold” stores.

Window displays in four “silver” stores.

Use of before & after images to prove mascara results.oFocus on lashes with “outta-this-world intensity”.

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Original Sky High became TikTok’s favourite mascara. 

Target audience of millennials who want a luxury mascara at affordable prices.

Playful and distinctive designs to improve product awareness.