Tasked with helping support Superdrug with their Mother’s Day campaign #makesurethebossishappy we wanted an Influencer campaign to match 

We thought -let’s make this one different! Rather than having content about Mums we decided to mix things up and make sure the real boss of the house, our pets, were happy! We sent out key products to Pet-fluencersand their humans to showcase how to pamper yourself at home.

Only five days after posting, the creators saw great engagement from their content which provoked conversations around the brand and the Mother’s Day campaign. Reaching over 377,000 consumers and helping celebrate the real boss of the house, the campaign achieved a 7.9% ER.