To promote Simple’s kindness range in collaboration with Sigrid. Educating guests on the range of products and how they can benefit them.

Competition winners got to have a private concert with Sigrid.

Winners also got to meet Sigrid and receive a signed CD.

Attendees received a goodie bag once they had met Sigrid. 

All winners encouraged to take photos and share on socials using the #makeyoursummersimple 

Merging music, dance and skincare to create a competition where fans can win a ticket to attend a Simple Summer event with Sigrid.