Case study

Doing Good Feels Super

Window Display: Raise awareness of 'Our Planet' from Superdrug’s “Doing Good Feels Super” to boost brand love. 
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Challenge

Raise awareness of the pillar of 'Our Planet' from Superdrug’s “Doing Good Feels Super” initiative to boost brand love. 

Activation

Fully recyclable, impactful 3D displays to disrupt shoppers’ journeys.

Highlighting Superdrug’s achievements and plans for sustainability.

Boosting positive messages to improve brand love and perception. 

Insight

Consumer drive towards sustainable, clean products and brands. 

Wide target audience of all ages and genders. 

Highlight positive environmental impact of shopping with Superdrug. 

58%
Uplift
100%
Compliance
100%
Positive customer sentiment

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