Creating Superdrug’s #SuperShow experience in-store to build a buzz around their TikTok competition. 

24 live days in four top-level Superdrug stores. 

Celebrity meet & greets with influencers to incentivise purchase.

Brand Ambassadors conveyed competition information and helped consumers create content. 

Encouraged uploads to socials to boost competition awareness and excitement. 

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Use of TikTok’s video content to drive desire to shop. 

Create excitement and incentivise participation with prizes. 

Engage young target audience with a multi-sensory experience.