Case study

Garnier Vitamin C

Window display: Promote Garnier Vitamin C Brightening Serum
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Challenge

Promote Garnier Vitamin C Brightening Serum through eye-catching window displays to draw them into the store to purchase. 

Activation

Backdrop of lemon yellow.

In stores with more oversized windows a half segment of lemon to emphasise essential text elements.

Most sizeable takeover in Bluewater Dartford had a life-size 3D serum bottle to command more attention from shoppers as they passed by.

Insight

Positive product feedback increases purchases so included these in displays.

Highlight cruelty-free product to boost product and brand love.

Bold, 3D displays to disrupt shoppers’ journeys. 

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