Support the opening of Superdrug’s largest flagship store in Westfield White City.
Design an engaging in-store experience featuring 12 brands with dedicated activations including branded standees, demo counters and bespoke kits.
To drive footfall and create buzz, customers were encouraged to engage with interactive elements such as Spin to Wins and Lucky Dips with the chance to win free products and exclusive prizes. Gamification helped boost dwell time and encouraged social sharing.
