Promote the partnership between EHPLabs and Superdrug. Showcase the impact of their products live.
Target audience of avid fitness gurus and complete beginners. Encourage customers to choose EHPLabs to fuel their workouts and make intentional choices around health and wellness.
We created Sweat Club Live, an out-of-home experience at the White Rabbit in Shoreditch. Guests participated in a live HIIT class run by Love Island star Molly Smith and Les Mills. Throughout, the focus was on the Oxyshred range stocked in Superdrug.
