Case study

Superdrug Presents 2026

The must-attend experience for beauty lovers and brands.
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Challenge

Bring buyers, brands and creators together for one celebration of beauty, healthcare and all things Superdrug.

Activation

73 of the biggest health and beauty brands came together for a buzzing 4-day consumer event at the Truman Brewery. Each brand’s space was designed to bring their brand to life, with games and product demonstrations driving the immersive, interactive, content-driven environment that customers love.

With giveaways and the specially curated attendee goodie bag, there were plenty of opportunities for beauty buyers to try – and fall in love with – their new favourite product.

Insight

Superdrug Presents is Superdrug’s flagship beauty experience: a high-energy, immersive event that celebrates health, beauty and innovation through live brand experiences, masterclasses, sampling, and social-first moments.

4 Days
Duration
8,300
Attendees
52.8M
Reach

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