Create a Superdrug-owned Black Friday moment that feels cultural and entertaining, while giving partner brands a premium platform to drive discovery, engagement and purchase.

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Prove Superdrug can own a culture-first commerce moment, turning Black Friday into a delight-led, entertainment-first experience through social media marketing.

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Superdrug’s Pink Friday TikTok Live was a multi-brand programme combining studio QVC-style segments (product demos, gifting edits, education and offers) with a high-energy in-store VIP Live at Superdrug White City, featuring real shoppers, real perks and extra brand love.

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