Tap into the Halloween buzz to launch Superdrug’s new seasonal Fruity shower gels (Sour Apple and Pumpkin Spice) with a campaign that felt viral, playful and shareable, driving real excitement online and in-store.
Entertaining teaser campaigns deliver high engagement, so we partnered with humorous influencer duos to create organic content across the UK.
A treasure-hunt style influencer challenge across London, Manchester and Scotland saw our duos follow clues to reach a Superdrug store, where they found empty Fruity shelves and a teaser of what’s “coming soon”.
