Build brand love for Studio London by bringing brand ambassador Princess Andre into store.

‍

Create in-store excitement to meet Princess Andre, encouraging interaction with the Studio London range and driving sales.

‍

Pre-event, C-screens in Lakeside, Thurrock announced the upcoming meet-and-greet. On the day, shoppers could meet Princess, take photos with her and get her autograph. The first 200 shoppers who purchased from the range got a goody bag with three free products. Additionally, we had a DJ in-store, a tasty Pick ‘n’ Mix, a Spin to Win game to win prizes and brand ambassadors to educate and guide guests through the Studio London range.

‍