Case study

NIVEA Winter Skin Takeover

Takeover: Promoting awareness of NIVEA’s Winter Skin campaign
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Challenge

Deliver awareness of NIVEA’s Winter Skin range in-store during the competitive winter period.

Insight

Integrate NIVEA Winter Skin across the stores with multiple touchpoints to promote the range to shoppers.

Activation

Fully branded takeover in five stores, transforming the retail space, including striking till backdrops and till point displays.

55%
sales uplift
140
activity daya
100%
compliance

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