Case study

NIVEA Winter Skin Takeover

Takeover: Promoting awareness of NIVEA’s Winter Skin campaign
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Challenge

Deliver awareness of NIVEA’s Winter Skin range in-store during the competitive winter period.

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Insight

Integrate NIVEA Winter Skin across the stores with multiple touchpoints to promote the range to shoppers.

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Activation

Fully branded takeover in five stores, transforming the retail space, including striking till backdrops and till point displays.

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55%
sales uplift
140
activity daya
100%
compliance

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