Promote NIVEA’s Luminous Skin Glow range in stores with a unique, interactive experience.
Create an in-store stand that captures attention from all angles and gives different interactive elements on each side for shoppers to explore the range.
Brand ambassadors were stationed at bespoke stands in Manchester Trafford and Westfield Stratford, where they sampled the exfoliant and serum and encouraged on-the-spot purchases. Shoppers who bought from the range could ring the bell to receive a glow shot.
