Case study

Maybelline Grippy Store Takeover

Takeover: Promoting awareness of Maybelline’s Grippy Serum Primer
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Challenge

Promote awareness and boost sales of the Maybelline Grippy Serum Primer with four full-store takeovers.

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Insight

Brand multiple touchpoints from window vinyls to till backdrops with the Maybelline Grippy Serum Primer branding.

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Activation

Impactful visuals highlighting the product’s “Up to 24-hour makeup wear” USP. We transformed the retail space with striking window vinyls, branded till backdrops and till-point displays.

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112
activity days
4
stores
2,851%
sales uplift

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