Promote L’Oréal’s Casting Crème Gloss range in-store, supported by a meet-and-greet with Maura Higgins.

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Personalised experiences with meet-and-greets create a deeper brand connection. Disrupt the shopping journey by turning a routine visit into an unexpected, interactive experience.

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Attendees received a goody bag containing L’Oréal’s Casting Crème Gloss products and took photos and chatted with Maura Higgins about the brand.  In addition, a brand ambassador engaged and educated customers in four additional stores about hero products from the range.

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