Support Superdrug’s “Health & Beauty is Our Duty” campaign with an in-store multi-brand experience.
Create individual stations for each participating brand to showcase spotlighted products, support discovery and education, and align with the “Health & Beauty is Our Duty” umbrella.
Shoppers received a commitment card at the welcome desk and explored eight branded Duty Stations, where they recorded Health & Beauty commitments and collected stamps. Each station featured interactive mechanics, making for a playful, discovery-led journey. Once their commitment card was fully stamped, shoppers exchanged it at the welcome desk for a complimentary Superdrug own-brand product.
