Case study

CRM Father's Day Campaign

In-store Activation: Treating Dads for Father’s Day with CRM.
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Challenge

Drive interest and awareness of Superdrug’s Health & Beautycard VIP Rewards scheme on Father’s Day.

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Insight

Offer father figures an unexpected in-store experience to encourage Health & Beautycard registrations.

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Activation

We offered Dads complimentary mini massages as a special VIP reward in the build-up to Father’s Day. The first 25 VIP members received a free B. Men’s product.

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350
shoppers engaged
1
activity day
2
stores

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