Case study

Christmas Multi-brand Experience

In-store Experiential: Inspiring Christmas gifting with a multi-brand festive experience.
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Challenge

Promote Superdrug’s “Unwrap Wonderful” Christmas campaign in stores.

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Insight

Deliver a festive multi-brand experiential event to showcase key product SKUs as part of Superdrug’s Christmas offering.

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Activation

Across four stores, we brought together six brands in a stocking-themed Christmas stand. Brand ambassadors educated shoppers on the featured products and offered guidance on gift selection. Shoppers who spent £15 could win a Christmas stocking filled with samples from the participating brands. An on-site calligrapher offered every shopper a personalised gift tag, adding a premium, thoughtful touch to their experience.

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75
NPS
4,410
shoppers engaged
455%
top sales uplift for participating brands

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