Promote the exclusive launch of Being Haircare in Superdrug.

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Increase excitement and brand love with expert advice using products from the Being range and encourage participation with gamification and sampling.

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Activating from a bespoke kit at Superdrug Bluewater (including an interactive buzz-wire game), a brand ambassador communicated key messages about the brand and its product range. A hairstylist was also available to offer complimentary hair consultations with recommendations from the range suited to shoppers’ hair types.

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